Plays, Not Tasks: Account Orchestration

Segments

• 00:00 — Task lists are where account strategy goes to die.
• 13:20 — Anatomy of a play: trigger, sequence, owner, timing, exit condition.
• 27:55 — Orchestrating across accounts without becoming spam infrastructure.
• 38:30 — Measuring plays: completion is vanity, response is the metric.

Key takeaways

• Strategy that does not compile into a sequence is a slide, not a plan.
• Every play needs an exit condition or it becomes a drip campaign.
• The orchestrator''s job is timing — right touch, right owner, right week.