Intent: Finding Buyers Before the Form Fill

Segments

• 00:00 — The form fill fallacy: by the time they convert, the evaluation already happened.
• 13:35 — Signal taxonomy: hiring, stack changes, funding, leadership moves, content consumption.
• 28:20 — Scoring readiness without hallucinating it: thresholds, decay, and confidence.
• 39:50 — Routing: a signal nobody acts on within a day is a log line, not a lead.

Key takeaways

• Intent is observed behavior over time, not one event.
• Score decay matters — last month''s signal is this month''s noise.
• The engine''s output is an action with an owner, never just a score.