Boardroom AI Is Dead. Meet KAIRO.

Segments

• 00:00 — The moment it became clear Boardroom AI was a feature name, not a company name.
• 11:30 — Naming an OS: platform identity versus point-solution identity.
• 27:15 — The mechanics of a live rebrand: domains, app stores, and not losing the thread.
• 38:40 — What stayed: the engine room did not change, the sign on the door did.

Key takeaways

• A name that describes one room caps the building at one room.
• Rebrand when the product outgrows the promise, not when growth stalls.
• Keep former names public — the lineage is proof of iteration, not embarrassment.